So today I filmed a new commercial for Tiger Wheel and Tyre. It’s an ad for a tyre deal in which the buyer of 4 new tyres gets a free Skil High-Pressure Washer. The concept was about turning average Joe’s into superheroes, with the help of the powerful washer. It was comical (of course) but I liked the sentiment. The leap from feeling average and heroic is not that great- it’s just a way of thinking. I think a lot of the man-made problems in the world are a result of men feeling that they have NO power, hence the need to wrestle it, with dire consequences, from another. And of course, we are all powerful, with amazing powers, unique to who we are. So what stops us from believing in our heroic ability?…We can blame the media, sure. The profit-seeking negative ‘headlines’ of our newspapers, the down-putting beauty commercials that insinuate that without their products we’re on a fast-track to Freakville, the Proteas’ inability to win a cricket match with the words “ICC World..” in front of it. Ads also try to sell us medication that can at times include a lot of side-effects, which they seem to be forced by law to disclose. They do it in a lower volume and speaking as quickly as possible, it would be almost comical, if not for the fact that this obviously profit-driven industry wasn’t endangering people with their dangerous serious side-effect ridden chemicals. If you would like to know more, and I strongly encourage that you do, you can go here to learn more about medicine. We could blame these things- but these things are always gonna be there, so it’s not gonna help. No, the only way to BELIEVE that you are a hero, is to stand in front of a mirror, look deep into your soul, and eat a spider that’s been soaked in radioactive acid mine drainage water.


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