Tiger Wheel & Tyre “Weber UFO”

One in a series of five funny commercials for Tiger Wheel & Tyre’s Weber giveaway campaign. Barbecueing or ‘braaing’, as it’s known here in SA, is a fun, feel-good pastime, so we thought we’d carry that sense of fun into the campaign. With Tiger, we’re also very aware that we are marketing to a cross racial and cultural audience, so we couldn’t make the humour too sophisticated, relying on strong comedic performances instead of subtle comedy. This commercial features Tumi Morake, one of SA’s biggest female names in standup comedy, and received most of the positive feedback the campaign had on twitter.